White paper

Predicting consumer demand during election cycles in Africa

The white paper investigates the correlation between the consumer confidence index (CCI) and consumer demand during election cycles in Africa. Focused on Ghana, Kenya, and Ivory Coast, it explores how CCI acts as a predictor of consumer behavior in election years, particularly in countries with histories of election-related violence.

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About the author

Davies Nyachieng’a

Davies Nyachieng’a

Predicting consumer demand during election cycles in Africa: A case study of Ghana, Kenya and Ivory Coast