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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Mercy Cyrus
Exploring Nigeria's Alcohol Landscape: Beer Dominance and Consumer Spending Trends
Nov. 18, 2023, 12:05 p.m.
Catherine Wangari
Ivory Coast's Festive Finesse: Cracking the Code of Holiday Shopping Trends
Nov. 17, 2023, 3 p.m.
Sandra Beldine Otieno
Consumer confidence experiences a two-point boost in October
Nov. 17, 2023, 11:54 a.m.
Sandra Beldine Otieno
Consumer Chronicles: Navigating Varied Reactions to Price Fluctuations in Nigeria
Nov. 16, 2023, 11:36 a.m.
Sandra Beldine Otieno
Tunisian Food Shopping Habits: Insights into Monthly Spend
Oct. 27, 2023, 10 a.m.
Catherine Wangari
Zambia's Telecom Landscape: Gender-Driven Preferences and Spending Habits
Oct. 27, 2023, 10 a.m.
Segun Sunmonu
Narrowing the AI Divide in South Africa: Skills, Access, and More
Oct. 27, 2023, 10 a.m.
Team Insights
Alcohol Consumption is Even More Dangerous Than You Might Think
Oct. 22, 2023, 2:48 p.m.
Mercy Cyrus
Price Surges in Egypt: Unmasking Consumer Strategies
Oct. 20, 2023, 10 a.m.
Catherine Wangari
Zambia's Cryptocurrency Scene: Unpacking Gender and Generational Dynamics
Oct. 20, 2023, 10 a.m.
Sandra Beldine Otieno
Consumer sentiment steadies in September
Oct. 16, 2023, 1:41 p.m.
Mercy Cyrus
Cryptocurrency Insights: Adoption, Ownership, and Motivations Revealed in Namibia
Oct. 13, 2023, 10 a.m.
Sandra Beldine Otieno
Senegal's Travel Odyssey: Decoding the Wanderlust Patterns
Oct. 13, 2023, 9 a.m.
Catherine Wangari
Kenyan Banking: Exploring Customer Desires and Nurturing Loyalty
Oct. 13, 2023, 8 a.m.
Paul Cheloti Mulongo
Zambian Healthcare Trends: A Deep Dive into Consumer Behaviors
Sept. 29, 2023, 11 a.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
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Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
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Kasi Maps - Africa Sentiment on Trump Administration
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Team Insights
Kasi Report - The State of Consumers in Kenya 2025
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