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Sandra Beldine Otieno, MSc

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Kenya’s alcohol drinkers are choosing quality, context, and control over routine

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Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers

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Cameroonian consumers prioritize budget-friendly protein choices as eggs lead purchases

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News and analysis

Featured insights

Foresight Is No Longer Optional: Why Africa’s Decision Makers Must Move From Insight to Intelligence

Recent

Trust Is Becoming Economic Infrastructure

Football Reveals Africa’s Next Billion Consumers

Consumer confidence loses momentum in October

Recent

Explore by industries

Nigeria’s alcoholic beverages market shows resilience in beer but steep H1 declines in premium categories

Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders

Ugandans are loyal to beer but wine captures the biggest spend

Tanzanian consumers are balancing value and purpose in their food purchases

Kenya’s alcohol drinkers are choosing quality, context, and control over routine

Nigerian households prioritize essential foods as affordability shapes brand choices

Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025

Kenya’s food and beverage market enters H2 2025 defined by value over volume

Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers

Cameroonian consumers prioritize budget-friendly protein choices as eggs lead purchases

Outdoor markets thrive as Tanzania’s grocery and fresh produce hub

Ghana's beverage market shifts as tea surpasses coffee and overall demand dips in 2024

Ivorian households shift spending towards durable food items

Nigeria’s retail demand for beverages declines sharply as coffee demand outpaces tea in Q2 2024

Over the last year, beer and vodka have stood out as the preferred alcoholic beverages in Kenya

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Kasi Maps - Development Finance Institutions (DFIs) active in Africa

Kasi Maps - The Soft Power Players Shaping Africa’s Narrative

Kasi Maps - Africa Sentiment on Trump Administration

Kasi Report - The State of Consumers in Kenya 2025

Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP

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Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact

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News and analysis

Featured insights

Foresight Is No Longer Optional: Why Africa’s Decision Makers Must Move From Insight to Intelligence

Recent

Trust Is Becoming Economic Infrastructure

Football Reveals Africa’s Next Billion Consumers

Consumer confidence loses momentum in October

Recent

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Explore by industries

Nigeria’s alcoholic beverages market shows resilience in beer but steep H1 declines in premium categories

Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders

Ugandans are loyal to beer but wine captures the biggest spend

Tanzanian consumers are balancing value and purpose in their food purchases

Kenya’s alcohol drinkers are choosing quality, context, and control over routine

Nigerian households prioritize essential foods as affordability shapes brand choices

Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025

Kenya’s food and beverage market enters H2 2025 defined by value over volume

Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers

Cameroonian consumers prioritize budget-friendly protein choices as eggs lead purchases

Outdoor markets thrive as Tanzania’s grocery and fresh produce hub

Ghana's beverage market shifts as tea surpasses coffee and overall demand dips in 2024

Ivorian households shift spending towards durable food items

Nigeria’s retail demand for beverages declines sharply as coffee demand outpaces tea in Q2 2024

Over the last year, beer and vodka have stood out as the preferred alcoholic beverages in Kenya

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Reports and Insights

Kasi Maps - Sovereign Credit Ratings Coverage in Africa

Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution

Kasi Maps - G7 Familiarity and Perception among Africans

Kasi Maps - Extent of Catholic Church influence in Africa

Kasi Maps - Development Finance Institutions (DFIs) active in Africa

Kasi Maps - The Soft Power Players Shaping Africa’s Narrative

Kasi Maps - Africa Sentiment on Trump Administration

Kasi Report - The State of Consumers in Kenya 2025

Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP

Kasi Report - Hearts and Brands: The Power of Connection

Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact

Kasi Maps - Stock Exchange CEO Performance in Africa

Kasi Maps - ICS Election prediction

Kasi Maps - The Gen Z Migration Wave in Africa

Kasi Maps - African Athletes Redefine Excellence at Paris 2024 Olympics

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