Kenya’s alcohol drinkers are choosing quality, context, and control over routine

KeSoWAl

Kasi Insight’s Share of Wallet Tracker provides a view of how consumers allocate their spending across various consumer-facing categories in different African markets. In Q2 2025, the data revealed a changing relationship between Kenyans and alcohol. While overall engagement with the category remains steady, how people drink, what they …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Alison Okatch

Cameroon’s protein market in 2026 is shifting from habitual consumption to structured and intentional demand

Yannick Lefang, Eng

Consumer Choices Post COVID-19 Are Redefining Kenya’s Beverage Landscape

Sandra Beldine Otieno, MSc

Nigeria’s alcoholic beverages market shows resilience in beer but steep H1 declines in premium categories

Subscribe to our free newsletter