Consumer Choices Post COVID-19 Are Redefining Kenya’s Beverage Landscape

KBRDI5

Kasi Insight’s Retail Demand Index (RDI) tracks consumer interest, showing how demand evolves across categories over time. In Beverage Demand, while scores rarely dip below zero, even positive numbers can mask stress in key segments. By integrating thresholds based on real market performance, the Kasi RDI identifies when demand …

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