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Consumer confidence dips in July, ending three-month streak
Consumer confidence in Africa declined by 9 points in July as households grew more cautious and pulled back on spending. Financial pressure is shaping more restrained and deliberate decision-making.
Recent
Ugandans are loyal to beer but wine captures the biggest spend
Affordability anchors household spending decisions in Tanzania
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
June marks the third month of steady confidence uptick
Tanzanian consumers are balancing value and purpose in their food purchases
Food & Beverage
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Brands & Marketing
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Tech & Telcom
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
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Recent
Ugandans are loyal to beer but wine captures the biggest spend
Affordability anchors household spending decisions in Tanzania
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
June marks the third month of steady confidence uptick
Tanzanian consumers are balancing value and purpose in their food purchases
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Sandra Beldine Otieno, MSc
One year on, the warning signs behind Kenya’s Gen Z protests are louder
June 25, 2025, 10 a.m.
Sandra Beldine Otieno, MSc
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
June 12, 2025, 12:40 a.m.
Yannick Lefang, Eng.
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
June 5, 2025, 1:32 p.m.
Yannick Lefang, Eng.
The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change
May 20, 2025, 11:35 a.m.
Yannick Lefang, Eng.
No growth without confidence: Why African CEOs must lead the consumer recovery
May 8, 2025, 2:44 p.m.
Yannick Lefang, Eng.
Airtel Africa teams up with SpaceX to shake up internet access across the continent
May 6, 2025, 5 p.m.
Yannick Lefang, Eng.
The Shifting Center of Confidence: Why Global Stability Needs More Than One Anchor
April 15, 2025, 11:22 a.m.
Sandra Beldine Otieno, MSc
Kenya’s Central Bank is cutting rates, but recovery still needs stronger momentum
April 11, 2025, 2:46 p.m.
Sandra Beldine Otieno, MSc
Trump’s return shakes Africa as nations weigh loyalty, self-reliance, and global shifts
March 27, 2025, 1:04 p.m.
Paul Cheloti Mulongo
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
March 13, 2025, 3:30 p.m.
Sandra Beldine Otieno, MSc
Money is reshaping relationships in Kenya in unexpected ways
March 3, 2025, 12:38 p.m.
Yannick Lefang, Eng.
From DEI to DYOT: Reclaiming Our Power and Prosperity
Feb. 3, 2025, 11:19 a.m.
Sandra Beldine Otieno, MSc
South Africa steps into 2025 with hope for reform despite fading public confidence
Jan. 24, 2025, 1:12 p.m.
Sandra Beldine Otieno, MSc
Resilient and ready, Africa prepares for a transformative 2025
Jan. 16, 2025, 1 p.m.
Sandra Beldine Otieno, MSc
Kenya’s turbulent two years of rising taxes and protests leave little hope for 2025
Jan. 10, 2025, 3 p.m.
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Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Paul Cheloti
Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact
Feb. 3, 2025, 4 p.m.
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Kasi Maps - Stock Exchange CEO Performance in Africa
Jan. 16, 2025, 4 p.m.
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Dec. 19, 2024, 11 a.m.
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Paul Cheloti
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Aug. 13, 2024, 10 a.m.
Paul Cheloti
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July 12, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Singapore Influence in Africa
June 28, 2024, 3 p.m.
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