Alison Okatch
August 17, 2026
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2026 showed that African consumers are not simply becoming more optimistic or pessimistic. They are becoming more adaptive. As geopolitical uncertainty, financial pressure, changing media habits, AI and new forms of economic opportunity reshape the environment around them, consumers are continuously adjusting how they spend, where they shop, what …
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Quickmart’s IPO meets a consumer who is coping, not recovering
The promise is 2030. The plan is 2027.
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
