Alison Okatch
August 25, 2026
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Before locking in growth targets, budgets, product strategies or market priorities, businesses need to know which assumptions they're making about 2027, and how confident they are in them.
Most planning starts the same way: take what happened this year, extrapolate, adjust for a few known factors, and call it …
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The promise is 2030. The plan is 2027.
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Main consumer trends impacting 2027 planning in Africa
