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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Alison Okatch
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
July 6, 2026, 4 p.m.
Yannick Lefang, Eng
One Summit, Three Narratives, One Fight for Africa
May 15, 2026, 3:54 p.m.
Alison Okatch
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
April 30, 2026, 5:06 p.m.
Segun Sunmonu
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
June 4, 2025, 3:32 p.m.
Paul Cheloti Mulongo
Ivorians blend digital and traditional media for accurate, trusted information
Feb. 5, 2025, 11:30 a.m.
Paul Cheloti Mulongo
Kenyans blend traditional and digital media for holiday purchase decisions
Dec. 3, 2024, 5:06 p.m.
Paul Cheloti Mulongo
South Africans turn to social media and authentic reviews for holiday shopping decisions
Nov. 21, 2024, 5:06 p.m.
Paul Cheloti Mulongo
Digital media maintains lead as a trusted information source in Nigeria
Nov. 7, 2024, 4:11 p.m.
Paul Cheloti Mulongo
Changing media preferences in DRC, a shift toward digital dominance
Sept. 5, 2024, 4 p.m.
Sandra Beldine Otieno, MSc
Is Gen Z Turning Away from TV in Africa?
Aug. 28, 2024, 12:38 p.m.
Paul Cheloti Mulongo
Digital media maintains lead as a trusted information source in Tanzania
Aug. 7, 2024, 12:45 p.m.
Segun Sunmonu
Algeria's Media Revolution: Adapting to the Digital Age
May 16, 2024, 9 p.m.
Paul Cheloti
Kenya's Media Consumption: Balancing Trust Between Traditional and Digital Sources
May 13, 2024, 12:06 p.m.
Mercy Cyrus
Harmonizing Channels: Sailing Through Traditional and Digital Waves in Cameroon
Jan. 26, 2024, noon
Sandra Beldine Otieno
South Africa's Media Metamorphosis: Embracing the Digital and Influencer Era
Nov. 21, 2023, 1:01 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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