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Consumer sentiment holds its upward course in May

Consumer sentiment in Africa improved in May, supported by stronger household income, spending, and job prospects. However, a dip in future expectations signals ongoing uncertainty.

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Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
Kasi Maps - Extent of Catholic Church influence in Africa
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices

Wellness in Kenya is being reshaped by emotional strength and everyday health choices

Geo politics & Economics

As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians

Nigeria’s financial product demand shifts toward credit and digital savings

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Nigeria’s media preferences shift toward digital trust and audience-specific engagement

June 4, 2025, 3:32 p.m.

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Ivorians blend digital and traditional media for accurate, trusted information

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Kenyans blend traditional and digital media for holiday purchase decisions

Dec. 3, 2024, 5:06 p.m.

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South Africans turn to social media and authentic reviews for holiday shopping decisions

Nov. 21, 2024, 5:06 p.m.

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Digital media maintains lead as a trusted information source in Nigeria

Nov. 7, 2024, 4:11 p.m.

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Sept. 5, 2024, 4 p.m.

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Is Gen Z Turning Away from TV in Africa?

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Kenya's Media Consumption: Balancing Trust Between Traditional and Digital Sources

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South Africa's Media Metamorphosis: Embracing the Digital and Influencer Era

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New Media Brands Are Capturing A Younger Audience In Uganda

Oct. 18, 2022, 11:50 a.m.

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Reports and Insights

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Kasi Maps - Development Finance Institutions (DFIs) active in Africa

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Kasi Maps - The Soft Power Players Shaping Africa’s Narrative

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Kasi Report - Hearts and Brands: The Power of Connection

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Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact

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Kasi Maps - Stock Exchange CEO Performance in Africa

Jan. 16, 2025, 4 p.m.

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Kasi Maps - ICS Election prediction

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Kasi Maps - Danish Influence in Africa

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Kasi Maps - Singapore Influence in Africa

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Kasi Maps - Is Africa heading in the right direction?

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