Segun Sunmonu
June 4, 2025
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Kasi Insight’s Media Tracker, which monitors trusted sources of information monthly, shows that Nigerian consumers are increasingly leaning toward digital platforms for product and brand discovery. Data collected between January 2024 and the close of Q1 2025 reveals a sustained preference for digital media over traditional formats, driven by …
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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
One Summit, Three Narratives, One Fight for Africa
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
