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News and analysis
Featured insights
Hygiene has the demand, skin care, hair care and beauty have the momentum
Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.
Recent
How Lidl turned a generative-AI experiment into millions of customer-made product ideas
AI is changing the consumer what does that mean for your business in 2027
AI is moving from experimentation to everyday problem-solving
AI is earning a role in consumer decision-making, but trust still has boundaries
What T-Mobile's 2025–26 Numbers Reveal About Turning Mobile Reach Into Broadband Depth
Data Stories
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Let’s talk about how Kasi intelligence can work for your team
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Recent
How Lidl turned a generative-AI experiment into millions of customer-made product ideas
AI is changing the consumer what does that mean for your business in 2027
AI is moving from experimentation to everyday problem-solving
AI is earning a role in consumer decision-making, but trust still has boundaries
What T-Mobile's 2025–26 Numbers Reveal About Turning Mobile Reach Into Broadband Depth
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Davies Nyachieng'a
Consumer sentiment remains quelled in July despite advancing by a point
Sept. 27, 2022, 12:50 p.m.
Sandra Beldine Otieno
Equity Bank, the Leading Bank Brand for Consumers in Kenya
Sept. 26, 2022, 12:58 p.m.
Sandra Beldine Otieno
Kenyans value their ‘happy hour’ regardless of inflation
Sept. 22, 2022, 1:03 p.m.
Team Insights
Summer Traveling in Africa
Sept. 15, 2022, 1:11 p.m.
Sandra Beldine Otieno
Consumers in Senegal love to smell good but not at all costs
Sept. 12, 2022, 1:21 p.m.
Sandra Beldine Otieno
Sport drinks are standing up to inflation in South Africa
Sept. 9, 2022, 1:53 p.m.
Isha Raja
COVID continues to impact the shopping habits of consumers in Cameroon
Sept. 5, 2022, 1:58 p.m.
Sandra Beldine Otieno
Fintech apps in Tunisia are giving traditional banks a run for their money
Sept. 1, 2022, 2:04 p.m.
Isha Raja
57% of Zambians are curious about North Africa and 48% would like to visit the sub region
Aug. 29, 2022, 2:18 p.m.
Sandra Beldine Otieno
Consumers in Nigeria would rather save for unexpected events than pay off debts
Aug. 25, 2022, 2:21 p.m.
Isha Raja
Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Aug. 22, 2022, 2:25 p.m.
Isha Raja
Travelers in Algeria who consider Africa as a destination look for safety and friendliness
Aug. 16, 2022, 2:30 p.m.
Davies Nyachieng'a
Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Aug. 15, 2022, 2:33 p.m.
Sandra Beldine Otieno
Consumers in Namibia are increasingly picking water over soft drinks
Aug. 11, 2022, 2:37 p.m.
Isha Raja
Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands
Aug. 8, 2022, 2:44 p.m.
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Reports and Insights
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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