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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Isha Raja
The craft beer market is an exciting opportunity for local manufacturers in Africa
July 4, 2022, 12:56 p.m.
Isha Raja
Africans trust towards the G7 nations is low
June 30, 2022, 12:59 p.m.
Isha Raja
The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
June 27, 2022, 12:59 p.m.
Davies Nyachieng'a
Consumer Sentiment Recovers Slightly Despite Worries on Prevailing Economic Conditions.
June 24, 2022, 1:05 p.m.
Team Insights
THE CHALLENGES OF DOING BUSINESS IN NIGERIA
June 20, 2022, 1:08 p.m.
Davies Nyachieng'a
Concerns on the Rising Cost of Living Lowers Consumer Confidence.
June 17, 2022, 1:12 p.m.
Sandra Beldine Otieno
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
June 13, 2022, 1:17 p.m.
Isha Raja
The carbonated soft drink market in Angola is expected to reach $9B by 2025
June 6, 2022, 1:22 p.m.
Isha Raja
The Growing Tea Market in Tanzania
May 30, 2022, 1:31 p.m.
Sandra Beldine Otieno
Five Ways for Spirit Brands To Improve Sales in Kenya
May 23, 2022, 1:38 p.m.
Team Insights
Market Research For Startups
May 16, 2022, 1:45 p.m.
Sandra Beldine Otieno
For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
May 9, 2022, 1:48 p.m.
Team Insights
Ukraine Russia Crisis - Tracking Pan African opinions about the conflict
May 2, 2022, 1:53 p.m.
Davies Nyachieng'a
After a poor start to 2022, consumer sentiment finally rises in March
April 28, 2022, 2:02 p.m.
Team Insights
Local context through real-time data is vital for business success in Africa, says Kasi Insight.
April 27, 2022, 2:06 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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