Team Insights
November 9, 2022
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While shoppers will frequent stores and online shopping in higher numbers than other weekends on that day, “the Black Friday phenomenon is not as exciting as it used to be in the last decade.
What is “Black Friday”
“Black Friday” in the United States refers to the day …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
