New Media Brands Are Capturing A Younger Audience In Uganda


Younger generations in Uganda are moving towards new media sources for information on new products and brands, while older generations stick to traditional media sources for this information.

It is vital for brands to identify their audience’s most trusted sources of information, in order to capture their attention …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription



Yearly Subscription



Recent posts

See all

Segun Sunmonu

Algeria's Media Revolution: Adapting to the Digital Age

Paul Cheloti

Kenya's Media Consumption: Balancing Trust Between Traditional and Digital Sources

Mercy Cyrus

Harmonizing Channels: Sailing Through Traditional and Digital Waves in Cameroon

Subscribe to our free newsletter