Isha Raja
October 18, 2022
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Younger generations in Uganda are moving towards new media sources for information on new products and brands, while older generations stick to traditional media sources for this information.
It is vital for brands to identify their audience’s most trusted sources of information, in order to capture their attention …
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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
One Summit, Three Narratives, One Fight for Africa
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
