Consumers in Senegal love to smell good but not at all costs

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Fragrance brands in Senegal should take note of the 5 factors that consumers consider when purchasing them.

Senegalese love to smell good. According to a poll conducted by Kasi Insight in May 2022, deodorants are used the most by consumers in Senegal. 81% of the respondents use deodorant/ antiperspirant …

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