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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Isha Raja
Low-income earners drove demand for beer down in Kenya resulting in lower sales for mainstream beer
March 3, 2023, 10 a.m.
Isha Raja
Millennials to drive quick service/fast food brands adoption in the Tunisian market
March 3, 2023, 10 a.m.
Betty Sergon
Datasets for Monitoring Consumer Purchase Trends During inflation
Feb. 10, 2023, 10 a.m.
Team Insights
Consumer sentiment unchanged for the last month of 2022
Feb. 8, 2023, 11 a.m.
Kasi Insight
Kasi Insight - Challenges of Doing Business in Morocco
Feb. 7, 2023, 10 a.m.
Isha Raja
Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
Jan. 9, 2023, 10 a.m.
Isha Raja
More insights to unlock the telco space in Africa
Jan. 3, 2023, 9 a.m.
Team Insights
Challenges of Doing Business in Egypt
Dec. 14, 2022, 2:16 p.m.
Isha Raja
Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Dec. 1, 2022, 3:36 p.m.
Davies Nyachieng'a
Consumer sentiment heightens in consecutive months for the first time in 2022
Dec. 1, 2022, 3:23 p.m.
Isha Raja
There is an increased demand for protective equipment supplies amongst the Ghanaian youth
Nov. 21, 2022, 3:45 p.m.
Isha Raja
Dwindling demand for personal care products in Nigeria
Nov. 16, 2022, 11:12 a.m.
Sandra Beldine Otieno
Consumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon
Nov. 15, 2022, 11:19 a.m.
Davies Nyachieng'a
Consumer sentiment strengthens in September as signs of slowing inflation emerge
Nov. 10, 2022, 11:25 a.m.
Team Insights
Black Friday and the Effects on Consumer Demands Globally
Nov. 9, 2022, 11:29 a.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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