Paul Cheloti Mulongo
August 3, 2023
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A survey of urban dwellers in Algeria post-the 2022 holiday season by Kasi Insight found that online shopping is becoming the norm, with 96% having made an online purchase. About 32% of the respondents made purchases in the past month, and 50% did so in the past three months, …
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The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
How Kenyan retailers are turning shopping missions into competitive advantage
