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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Sandra Beldine Otieno, MSc
Consumer outlook in Congo fluctuates as rising costs reshape spending priorities
Sept. 5, 2024, 4:07 p.m.
Paul Cheloti Mulongo
Changing media preferences in DRC, a shift toward digital dominance
Sept. 5, 2024, 4 p.m.
Segun Sunmonu
Relief for South Africans as inflationary pressures ease in Q2
Sept. 4, 2024, noon
Sandra Beldine Otieno, MSc
Mpox outbreak in Africa exposes critical inequities in global health
Sept. 2, 2024, 2:06 p.m.
Sandra Beldine Otieno, MSc
Is Gen Z Turning Away from TV in Africa?
Aug. 28, 2024, 12:38 p.m.
Yannick Lefang, Eng.
Starlink's disruptive entrance into the Kenyan market challenges Safaricom's dominance
Aug. 27, 2024, 11:17 a.m.
Sandra Beldine Otieno, MSc
Consumer outlook in Ghana balances optimism and caution amid easing inflationary pressures
Aug. 23, 2024, noon
Claudine Linda Wa Nciko
Over the last year, beer and vodka have stood out as the preferred alcoholic beverages in Kenya
Aug. 21, 2024, 2:06 p.m.
Segun Sunmonu
Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Aug. 19, 2024, 2:01 p.m.
Sandra Beldine Otieno, MSc
Confidence in Kenya’s banks and SACCOs crumbles amid sector-wide scandals
Aug. 16, 2024, 2:55 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence rebounds in July, ending a three-month slump
Aug. 13, 2024, 2:07 p.m.
Sandra Beldine Otieno, MSc
Tebogo's win reignites African hope at the Olympics
Aug. 9, 2024, 1 p.m.
Joy Muindi
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Aug. 7, 2024, 3:34 p.m.
Paul Cheloti Mulongo
Digital media maintains lead as a trusted information source in Tanzania
Aug. 7, 2024, 12:45 p.m.
Sandra Beldine Otieno, MSc
Are Gen Z in Africa Abandoning Traditional Media?
Aug. 5, 2024, 12:19 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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