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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Sandra Beldine Otieno, MSc
Fluctuations in consumer confidence set the stage for a shift in Ghana’s leadership
Nov. 29, 2024, 8:24 p.m.
Sandra Beldine Otieno, MSc
Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Nov. 25, 2024, 10 a.m.
Claudine Linda Wa Nciko
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Nov. 22, 2024, 11 a.m.
Paul Cheloti Mulongo
South Africans turn to social media and authentic reviews for holiday shopping decisions
Nov. 21, 2024, 5:06 p.m.
Joy Muindi
Ivorian households shift spending towards durable food items
Nov. 20, 2024, 2:08 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence falters in October
Nov. 18, 2024, 11 a.m.
Yannick Lefang, Eng.
Cultural insights, the missing piece in Africa’s data revolution
Nov. 15, 2024, 5 p.m.
Paul Cheloti Mulongo
Digital media maintains lead as a trusted information source in Nigeria
Nov. 7, 2024, 4:11 p.m.
Sandra Beldine Otieno, MSc
Kamala emerges as Africa’s favored choice for U.S. president, with Trump’s enduring appeal still resonating
Nov. 4, 2024, 3 p.m.
Paul Cheloti Mulongo
South Africans embrace reliable and affordable connectivity as telecom services spending patterns shift ahead of the holiday season 2024
Nov. 1, 2024, 5 p.m.
Sandra Beldine Otieno, MSc
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
Nov. 1, 2024, 1 p.m.
Segun Sunmonu
Ivorians call for stronger climate action as environmental concerns escalate
Oct. 31, 2024, 2 p.m.
Sandra Beldine Otieno, MSc
Supreme Court ruling reinstates Finance Act 2023 but leaves consumer concerns unanswered
Oct. 31, 2024, 1 p.m.
Sandra Beldine Otieno, MSc
BRICS 2024 summit highlights growing global ambitions but reveals cracks within the alliance
Oct. 25, 2024, 10 a.m.
Yannick Lefang, Eng.
The Power of Local Insight: Redefining Research for Africa’s Diverse Markets
Oct. 24, 2024, 1:04 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Kasi Maps - African Oil Refineries
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.

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