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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Isha Raja
Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Dec. 1, 2022, 3:36 p.m.
Isha Raja
There is an increased demand for protective equipment supplies amongst the Ghanaian youth
Nov. 21, 2022, 3:45 p.m.
Isha Raja
Dwindling demand for personal care products in Nigeria
Nov. 16, 2022, 11:12 a.m.
Team Insights
Black Friday and the Effects on Consumer Demands Globally
Nov. 9, 2022, 11:29 a.m.
Isha Raja
Consumer Demand For Cheese, Chocolates & Sweets Dropped In Tanzania
Oct. 28, 2022, 11:38 a.m.
Isha Raja
COVID continues to impact the shopping habits of consumers in Cameroon
Sept. 5, 2022, 1:58 p.m.
Isha Raja
Online shopping is growing in Kenya and Jumia is leading the way
Feb. 11, 2022, 3:22 p.m.
Team Insights
Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19
Oct. 9, 2021, 10:18 a.m.
Team Insights
Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into
Sept. 2, 2021, 3:48 p.m.
Team Insights
E-Commerce in Congo: Online Shopping in the DRC Has Room to Grow.
Aug. 21, 2021, 3:26 p.m.
Team Insights
A holiday season like no others - a coviday
Dec. 6, 2020, 11:23 a.m.
Patience Muyambo
3 Ways To Boost Your Holiday Sales in Africa
Dec. 19, 2019, 2 p.m.
Team Insights
WHAT DOES BACK-TO-SCHOOL MEAN FOR RETAILERS IN AFRICA?
Nov. 13, 2017, 1:11 p.m.
Team Insights
PERFUMES & FRAGRANCES IN AFRICA
Oct. 31, 2017, 2:49 p.m.
Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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