Team Insights
August 21, 2021
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Online Shopping Only Viable in Large Cities in the DRC Right Now.
While online shopping is a staple in many countries, it is not big in the Democratic Republic of the Congo due to limited internet connection. Only in the largest cities in the DRC is eCommerce popular …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
