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Consumer confidence dips in July, ending three-month streak

Consumer confidence in Africa declined by 9 points in July as households grew more cautious and pulled back on spending. Financial pressure is shaping more restrained and deliberate decision-making.

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Food & Beverage
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Brands & Marketing
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Tech & Telcom
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty

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Sandra Beldine Otieno, MSc
Consumer confidence dips in July, ending three-month streak
Aug. 13, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Aug. 12, 2025, 4:48 p.m.
Paul Cheloti Mulongo
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Aug. 11, 2025, 4:44 p.m.
Sandra Beldine Otieno, MSc
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
Aug. 5, 2025, 3:33 p.m.
Joy Muindi
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Affordability anchors household spending decisions in Tanzania
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Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
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June marks the third month of steady confidence uptick
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Tanzanian consumers are balancing value and purpose in their food purchases
July 18, 2025, 10:18 a.m.
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Kenya’s alcohol drinkers are choosing quality, context, and control over routine
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Africa’s Critical Minerals: From Hidden Resource to Economic Catalyst
July 9, 2025, 2:22 p.m.
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Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
July 3, 2025, 4 p.m.

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