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Resilient Consumers: Insights into Coping Strategies Amid Economic Challenges in Ghana and Nigeria

Faced with increasing prices, Ghanaians show a proactive stance in budget management, opting for more economical alternatives. Similarly, Nigerians employ comparable coping strategies, preferring budget-friendly options and actively seeking discounts.

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Health & Wellness

Namibia's Health Landscape: From Varied Health Perceptions to Dominant Concerns

Brands & Marketing

From Procrastination to Planning: Understanding Ugandan shoppers during this festive season

Navigating Economic Challenges: Gen Z and Millennials' Response to Price Surges in Egypt

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Catherine Wangari

Resilient Consumers: Insights into Coping Strategies Amid Economic Challenges in Ghana and Nigeria

Dec. 8, 2023, 11:15 a.m.

Sandra Beldine Otieno

Namibia's Health Landscape: From Varied Health Perceptions to Dominant Concerns

Dec. 1, 2023, 9 a.m.

Sandra Beldine Otieno

From Procrastination to Planning: Understanding Ugandan shoppers during this festive season

Nov. 23, 2023, 8:18 p.m.

Sandra Beldine Otieno

South Africa's Media Metamorphosis: Embracing the Digital and Influencer Era

Nov. 21, 2023, 1:01 p.m.

Catherine Wangari

Navigating Economic Challenges: Gen Z and Millennials' Response to Price Surges in Egypt

Nov. 20, 2023, 12:28 p.m.

Exploring Nigeria's Alcohol Landscape: Beer Dominance and Consumer Spending Trends

Nov. 18, 2023, 12:05 p.m.

Catherine Wangari

Ivory Coast's Festive Finesse: Cracking the Code of Holiday Shopping Trends

Nov. 17, 2023, 3 p.m.

Sandra Beldine Otieno

Consumer confidence experiences a two-point boost in October

Nov. 17, 2023, 11:54 a.m.

Sandra Beldine Otieno

Consumer Chronicles: Navigating Varied Reactions to Price Fluctuations in Nigeria

Nov. 16, 2023, 11:36 a.m.

Sandra Beldine Otieno

Tunisian Food Shopping Habits: Insights into Monthly Spend

Oct. 27, 2023, 10 a.m.

Catherine Wangari

Zambia's Telecom Landscape: Gender-Driven Preferences and Spending Habits

Oct. 27, 2023, 10 a.m.

Narrowing the AI Divide in South Africa: Skills, Access, and More

Oct. 27, 2023, 10 a.m.

Alcohol Consumption is Even More Dangerous Than You Might Think

Oct. 22, 2023, 2:48 p.m.

Price Surges in Egypt: Unmasking Consumer Strategies

Oct. 20, 2023, 10 a.m.

Catherine Wangari

Zambia's Cryptocurrency Scene: Unpacking Gender and Generational Dynamics

Oct. 20, 2023, 10 a.m.

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