Alison Okatch
August 25, 2026
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Inflation is often treated as a single number that tells us whether the cost-of-living problem is getting better or worse. But for consumers, the experience is rarely that simple. Prices don't move together, households don't spend the same way, and a falling headline does not necessarily mean that the …
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Africa’s supply chains are becoming part of the consumer equation
African consumer confidence rebounds as expectations improve, but current conditions remain weak
The DRC Consumer is adapting before they stop spending
