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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Yannick Lefang, Eng.
The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change
May 20, 2025, 11:35 a.m.
Sandra Beldine Otieno, MSc
April marks a fragile recovery in consumer sentiment
May 15, 2025, 11:59 a.m.
Yannick Lefang, Eng.
No growth without confidence: Why African CEOs must lead the consumer recovery
May 8, 2025, 2:44 p.m.
Mercy Cyrus
In Tanzania, men and women face the same climate crisis but see different paths forward
May 7, 2025, 1:55 p.m.
Yannick Lefang, Eng.
Airtel Africa teams up with SpaceX to shake up internet access across the continent
May 6, 2025, 5 p.m.
Sandra Beldine Otieno, MSc
Cautious confidence points to a Liberal win in Canada’s 2025 election
April 28, 2025, 10 a.m.
Yannick Lefang, Eng.
The Shifting Center of Confidence: Why Global Stability Needs More Than One Anchor
April 15, 2025, 11:22 a.m.
Sandra Beldine Otieno, MSc
Kenya’s Central Bank is cutting rates, but recovery still needs stronger momentum
April 11, 2025, 2:46 p.m.
Sandra Beldine Otieno, MSc
Consumer sentiment continues to weaken in March
April 10, 2025, 2:19 p.m.
Paul Cheloti Mulongo
Ivorian generations are redefining financial fairness and gender roles in their relationships
April 7, 2025, 3 p.m.
Sandra Beldine Otieno, MSc
Trump’s return shakes Africa as nations weigh loyalty, self-reliance, and global shifts
March 27, 2025, 1:04 p.m.
Joy Muindi
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
March 25, 2025, 12:43 p.m.
Segun Sunmonu
Ghana’s rising cost of living is reshaping how people spend, save, and survive
March 24, 2025, 11:17 a.m.
Sandra Beldine Otieno, MSc
Consumer confidence dips in February, breaking a three-month stability streak
March 14, 2025, 2:01 p.m.
Paul Cheloti Mulongo
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
March 13, 2025, 3:30 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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