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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Fidelis Zvomuya
Will Ghana Save 2020 and Who Is Winning?
Nov. 18, 2020, 12:17 p.m.
Fidelis Zvomuya
Thiam Joins Opposition, Voters Remain Very Concerned Ahead of Saturday Polls
Oct. 29, 2020, 12:38 p.m.
Team Insights
Uncertainty in the Country Causes a 2-Point Drop in Nigeria’s CCI
Oct. 23, 2020, 12:46 p.m.
Davies Nyachieng'a
Africa’s consumer confidence slips after two successive months of improvement
Oct. 23, 2020, 12:40 p.m.
Team Insights
Predicting consumer demand during election cycles in Africa
Oct. 22, 2020, 12:49 p.m.
Team Insights
Kenya's CCI Continues on Its Slow but Steady Recovery
Oct. 20, 2020, 12:53 p.m.
Fidelis Zvomuya
Ouattara on the Ropes, as a New Kid on the Block Emerges
Oct. 13, 2020, 12:58 p.m.
Team Insights
Consumer data and insights come to life with Kasi Hub
Oct. 8, 2020, 12:57 p.m.
Team Insights
Consumer Confidence Unchanged as Nigerians Settle into the New Normal
Oct. 1, 2020, 12:52 p.m.
Davies Nyachieng'a
Declining COVID-19 infections boosts consumer confidence in Africa
Sept. 28, 2020, 12:48 p.m.
Team Insights
Consumer confidence in Kenya continues to rebound as people adjust to the new normal
Sept. 25, 2020, 12:44 p.m.
Team Insights
Consumer confidence in Kenya continues to rise from its low in April
Sept. 2, 2020, 12:39 p.m.
Team Insights
Nigeria consumer confidence continues to trend upward despite rising COVID-19 cases
Aug. 27, 2020, 12:26 p.m.
Team Insights
Ghana shows a rebound in consumer confidence in July despite uncertainties
Aug. 26, 2020, 12:24 p.m.
Team Insights
Consumer confidence index in Africa rose slightly in July on COVID-19 stimulus
Aug. 19, 2020, 12:10 p.m.

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