Team Insights
October 22, 2020
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The elections are upon us once again in Ivory Coast and Ghana. What does that mean for consumer sentiment and thus, consumption?
The consumer confidence index (CCI) is a predictor of consumption even in African countries where a rise in consumers’ optimism leads to an increase in their …
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El Niño 2027: Why Rising Consumer Confidence May Not Mean Rising Spending
Africa’s supply chains are becoming part of the consumer equation
African consumer confidence rebounds as expectations improve, but current conditions remain weak
