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Tanzanian consumers are balancing value and purpose in their food purchases

Tanzanian consumers spend heavily on food but remain value-conscious, with Gen X prioritizing functionality and Gen Z driven by affordability and promotions.

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Food & Beverage
Nigerian households prioritize essential foods as affordability shapes brand choices
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Alcohol demand in East Africa is polarizing as niche categories gain momentum in H1 2025
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Ugandan consumers look beyond trust as banking preferences diversify

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