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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Team Insights
Latest Business Trends in South Africa
Aug. 9, 2021, 3:02 p.m.
Team Insights
The first half of 2021 concludes with a positive swing in consumer sentiment
Aug. 9, 2021, 2:58 p.m.
Team Insights
E-Commerce: Payment and Fin-tech - Are Senegalese More Financially Stable Than Congolese?
July 29, 2021, 2:52 p.m.
Team Insights
Weakness in economic conditions leads a stagnation of consumer sentiment in Africa.
June 28, 2021, 2:38 p.m.
Team Insights
South Africa in a Time of COVID
June 25, 2021, 2:24 p.m.
Team Insights
How Much Does It Cost to Do Market Research?
June 24, 2021, 2:13 p.m.
Team Insights
Netflix Is Staying Ahead of the Curve
June 22, 2021, 2:42 p.m.
Team Insights
Health & Wellness in Cameroon: Can Virtual Health Care Transform the Medical System Post Pandemic.
June 22, 2021, 2:09 p.m.
Team Insights
Brand Monitoring 101 in Africa
June 15, 2021, 2:06 p.m.
Team Insights
Consumer Electronics Ghana - Cash strapped consumers in need of (essential) electronics
June 12, 2021, 2:02 p.m.
Team Insights
Food Category in Africa: Ghanaians are Torn Between Fruits and Vegetables
June 8, 2021, 1:58 p.m.
Team Insights
What Has the Pandemic Done to Millennials Purchasing Power?
June 4, 2021, 1:36 p.m.
Team Insights
Africa is rising or is it? Understanding the African marketplace.
June 4, 2021, 1:30 p.m.
Team Insights
Impact of Covid-19 on SMEs in Africa: Lessons from the lockdown 2020 in Kenya
June 3, 2021, 1:28 p.m.
Team Insights
Consumer confidence finally picks up after a disappointing 1st Quarter
June 1, 2021, 1:11 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
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KASI Maps - Africa Strong Show at FIFA 2026
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Kasi Maps - The French Influence In Kenya
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Who Actually Owns Crypto in Africa?
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The Landscape of Meat Retail in Africa
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Gen Z across Africa is showing up fresh, every single day.
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Kasi Maps - Inflation Copying Metrics in Africa
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Kasi Maps - Sovereign Credit Ratings Coverage in Africa
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Kasi Maps - G7 Familiarity and Perception among Africans
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Kasi Maps - Extent of Catholic Church influence in Africa
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Kasi Maps - Development Finance Institutions (DFIs) active in Africa
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Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
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Kasi Maps - Africa Sentiment on Trump Administration
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Kasi Report - The State of Consumers in Kenya 2025
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