Isha Raja
February 18, 2022
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The new normal is here but how do retailers adjust to the changing consumer behavior
Two years after the start of the pandemic, consumer confidence is rising in Africa. Last December, the index of consumer sentiment reached an all-time high and while the holiday festivity was a factor, …
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El Niño 2027: Why Rising Consumer Confidence May Not Mean Rising Spending
Africa’s supply chains are becoming part of the consumer equation
African consumer confidence rebounds as expectations improve, but current conditions remain weak
