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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Team Insights
Challenges of Doing Business in Egypt
Dec. 14, 2022, 2:16 p.m.
Isha Raja
Mayonnaise not a favorite in Egypt, but Heinz brand wins top of mind brand for consumers
Dec. 1, 2022, 3:36 p.m.
Davies Nyachieng'a
Consumer sentiment heightens in consecutive months for the first time in 2022
Dec. 1, 2022, 3:23 p.m.
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There is an increased demand for protective equipment supplies amongst the Ghanaian youth
Nov. 21, 2022, 3:45 p.m.
Isha Raja
Dwindling demand for personal care products in Nigeria
Nov. 16, 2022, 11:12 a.m.
Sandra Beldine Otieno
Consumer demand for beer increased by 6 points from 2021 to 2022 in Cameroon
Nov. 15, 2022, 11:19 a.m.
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Consumer sentiment strengthens in September as signs of slowing inflation emerge
Nov. 10, 2022, 11:25 a.m.
Team Insights
Black Friday and the Effects on Consumer Demands Globally
Nov. 9, 2022, 11:29 a.m.
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Consumer Demand For Cheese, Chocolates & Sweets Dropped In Tanzania
Oct. 28, 2022, 11:38 a.m.
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Consumer demand for financial products dropped 2 points from 2020 to 2022 in Nigeria
Oct. 28, 2022, 11:33 a.m.
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Data and insights to redefine the marketing profession in Africa
Oct. 26, 2022, 11:42 a.m.
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New Media Brands Are Capturing A Younger Audience In Uganda
Oct. 18, 2022, 11:50 a.m.
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How to Live a Well-Balanced Life
Oct. 12, 2022, 12:18 p.m.
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Ethiopian Consumers Favour Global Carbonated Drink Brands
Oct. 11, 2022, 12:41 p.m.
Davies Nyachieng'a
Surging inflation & climbing interest rates dampen African Economy in August 2022
Sept. 29, 2022, 12:46 p.m.

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