February 10, 2023
Organizations can gain valuable insights into how consumers in Africa are responding to the rising cost of living. This information can inform the development of marketing strategies and position the brand in a way that resonates with customers.
The following datasets are available for the following countries: Kenya, Tanzania, Cameroon, DRC, Congo, South Africa, Ghana, Nigeria, Ivory Coast, Senegal, Algeria, Egypt, Namibia, Zambia, Morocco, Mozambique, Angola, Ethiopia, and Tunisia.
This dataset provides an understanding of the challenges faced by consumers in Africa and how they are coping with inflation. By examining consumer perceptions and concerns about rising prices, organizations can tailor their marketing messages and better understand the impact of inflation on their brand.
This dataset offers insights into consumer purchase patterns across various product categories during difficult economic times in Africa. By analyzing the data, organizations can understand the levels of demand and purchase for their specific product category and adjust their marketing strategies accordingly.
This dataset sheds light on where consumers in Africa obtain information and what sources they trust. Organizations can use this information to better target their marketing efforts and ensure that their messages are being received by the right people.
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