Low-income earners drove demand for beer down in Kenya resulting in lower sales for mainstream beer


Beer was the hardest hit alcoholic beverage category, dropping by 2 points in the Kasi retail demand index from 0.06 to 0.04 between February 2022 and November 2022.

Kasi Insight’s retail demand index measures consumer demand for retail categories and provides insights on how consumer habits impact demand for …

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