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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Sandra Beldine Otieno, MSc
Ethiopia launches major economic reforms to boost global economic engagement
July 29, 2024, 7:18 a.m.
Sandra Beldine Otieno, MSc
The Power of Transactional and Behavioral Data in Africa's Retail
July 26, 2024, 11:41 a.m.
Sandra Beldine Otieno, MSc
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
July 24, 2024, 2:59 p.m.
Segun Sunmonu
Millennials and Gen Z in Ivory Coast dominate mobile phone use, while a digital divide impacts home internet access
July 23, 2024, 3:54 p.m.
Sandra Beldine Otieno, MSc
Rwanda's 2024 Elections Reflect a Nation Still on the Path to Democratic Maturity
July 19, 2024, 5:16 p.m.
Paul Cheloti Mulongo
Senegal’s Top Trio: Grains, Meat, and Bread Dominate Monthly Menus
July 19, 2024, 4:55 p.m.
Sandra Beldine Otieno, MSc
June records a further decline in consumer confidence by five points
July 17, 2024, 5:57 p.m.
Sandra Beldine Otieno, MSc
Stabilizing essential spending offers hope for Uganda’s FMCGs
July 12, 2024, 2 p.m.
Paul Cheloti Mulongo
Refining Credit Risk and Prioritizing Financial Education key for Bank Executives in Tanzania
July 12, 2024, noon
Sandra Beldine Otieno, MSc
How social media ignited Kenya’s protests and reshaped activism
July 4, 2024, 3:20 p.m.
Yannick Lefang, Eng.
The Role of AI in Africa
June 23, 2024, 12:28 p.m.
Sandra Beldine Otieno
Consumer confidence dips in May, falling by 7 points
June 23, 2024, 12:19 p.m.
Sandra Beldine Otieno
Kenyans stage massive protest on contentious finance bill
June 18, 2024, 1 p.m.
Yannick Lefang, Eng.
The Power of Consumer Insights in Driving Business Performance
June 12, 2024, 3:22 p.m.
Sandra Beldine Otieno
South Africa enters a new era of Coalition Governance
June 12, 2024, 2:59 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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