Yannick Lefang, Eng.
September 13, 2024
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As African economies continue to grow and evolve, businesses seeking to tap into this diverse and rapidly expanding continent must adopt one key strategy: segmentation. Africa is not a homogenous market but a vibrant mosaic of cultures, languages, economic environments, and consumer behaviors. For brands aiming to succeed in …
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Kenya’s turbulent two years of rising taxes and protests leave little hope for 2025
Africa’s digital awakening and the power of data to drive inclusive growth
Shaping Africa’s future with actionable and reliable data insights
