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Consumer confidence dips in July, ending three-month streak

Consumer confidence in Africa declined by 9 points in July as households grew more cautious and pulled back on spending. Financial pressure is shaping more restrained and deliberate decision-making.

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Food & Beverage
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Brands & Marketing
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Tech & Telcom
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty

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Paul Cheloti Mulongo
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