For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment

brand intel

There is an opportunity for tea brands to improve market share from other non-alcoholic beverages if they implement the right strategy.

Regardless of the effects of the pandemic, demand for tea surpassed demand for all non-alcoholic beverages. While all age groups contributed to the demand of tea; Gen Zers …

This content is premium. Already a subscriber? Log in

Please subscribe to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Sandra Beldine Otieno

From Procrastination to Planning: Understanding Ugandan shoppers during this festive season

Wilson Busaka

Black Friday Reigns Supreme: Tunisia's Holiday Shopping Trends Exposed

Sandra Beldine Otieno

Brands in the personal and homecare space should harness the power of Millennials in Algeria.

Subscribe to our free newsletter