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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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How Kenyan retailers are turning shopping missions into competitive advantage
The future of African retail is not channel loyalty, it is mission ownership
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
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Geo politics & Economics

Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation

Geo politics & Economics

How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

Geo politics & Economics

A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Catherine Kameja SCR®

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Trudeau’s resignation signals political change with implications for Black Canadians and Africa

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News and analysis

Featured insights

Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

Recent

Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation

How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

Recent

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Explore by industries

Resilience Through Sustainability: The Future of Business in Africa and Beyond

Money is reshaping relationships in Kenya in unexpected ways

Trudeau’s resignation signals political change with implications for Black Canadians and Africa

Cameroonians appetite for staples and fresh produce grows while demand for proteins dips

Inflation is reshaping consumer choices in South Africa as spending priorities shift

January marks the third consecutive month of stable outlook

Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers

As inflationary pressures ease slightly, South African households still rely on borrowing to stay afloat

Ivorians blend digital and traditional media for accurate, trusted information

Homecare purchases in Ivory Coast reveal a shift toward convenience and deep-cleaning solutions

From DEI to DYOT: Reclaiming Our Power and Prosperity

Cameroonian consumers prioritize budget-friendly protein choices as eggs lead purchases

Inflation is reshaping financial habits in Nigeria as more households turn to borrowing

Outdoor markets thrive as Tanzania’s grocery and fresh produce hub

Tanzania’s thirst for soft drinks and energy drinks surges in 2024, driven by millennials and women

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Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer

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