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The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change

Africa’s growth story is being written by connected, complex, and fast-moving consumers. The real game changer is localized data that turns market noise into business clarity.

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Geo politics & Economics
April marks a fragile recovery in consumer sentiment
Data Stories
No growth without confidence: Why African CEOs must lead the consumer recovery
Development and Impact
In Tanzania, men and women face the same climate crisis but see different paths forward

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Paul Cheloti Mulongo
Are financial institutions ready to help Namibians achieve financial freedom?
June 7, 2024, 3:29 p.m.
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Decision Making in the Context of Data Completeness and Accuracy
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Consumer confidence wanes in Morocco as thrifty behaviors take hold
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Algeria's Media Revolution: Adapting to the Digital Age
May 16, 2024, 9 p.m.
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Consumer confidence declines in April, ending five-month growth streak
May 16, 2024, noon
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May 13, 2024, 12:06 p.m.
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Volatility in consumer confidence forecasts a shift in South Africa's political landscape
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Heineken restructures in Nigeria as beer demand plummets
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Kasi Insight Offers 30-Day Free Trial of Kasi Edge for Enhanced Market Insights in Africa
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In March, consumer sentiment soars to record high
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Consumer sentiment reflects caution as Uganda raises its Central Bank Rate
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March 29, 2024, 10:34 a.m.
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March 18, 2024, 11 a.m.

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