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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
Geo politics & Economics
A new era of geo-political risk; Why decision-makers need faster signals in an age of geopolitical volatility

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Team Insights
Are you looking for the African middle class?
June 21, 2017, 10:21 a.m.
Team Insights
Consumer confidence in Kenya lacking direction ahead of August election
June 20, 2017, 10:09 a.m.
Team Insights
How consumer data can improve your investment decision in Africa
June 15, 2017, 10:03 a.m.
Team Insights
The challenges of investing in African countries and sectors
June 13, 2017, 9:51 a.m.
Team Insights
Africa's consumer data opportunity
June 12, 2017, 9:47 a.m.
Team Insights
Kasi Insight is hiring a summer intern in Nairobi
May 31, 2017, 9:41 a.m.
Team Insights
Survey urban dwellers and millennials in Africa
May 25, 2017, 9:20 a.m.
Team Insights
Consumers in Ghana are driving consumer confidence up in April
May 22, 2017, 9:12 a.m.
Team Insights
The West Africa early adopters report is launched in Lagos
May 17, 2017, 8:56 a.m.
Team Insights
Ghana is driving consumer confidence up in March
May 2, 2017, 8:37 a.m.
Team Insights
Research Methodologies for Africa: Desktop Research
May 1, 2017, 4:48 p.m.
Team Insights
Is Telco (Mobile) and bank (Banking) convergence happening in Africa?
March 21, 2017, 4:32 p.m.
Team Insights
Consumer's confidence fell slightly in February
March 12, 2017, 4:25 p.m.
Team Insights
Dr. Jasper Grosskurth is joining Kasi advisory board
March 1, 2017, 4:10 p.m.
Team Insights
Dr. Edwin Weinstein is joining Kasi advisory board
Feb. 22, 2017, 2:53 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
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Kasi Maps - The French Influence In Kenya
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Who Actually Owns Crypto in Africa?
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Chris Ndugu
The Landscape of Meat Retail in Africa
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Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
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Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
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Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
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Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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