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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Data Stories
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Team Insights
How COVID-19 is changing the retail landscape in Ethiopia
June 26, 2020, 5:25 p.m.
Team Insights
4 measures FMCG, Retailers rely on during the COVID-19 era
June 25, 2020, 4:46 p.m.
Team Insights
Is COVID-19 near a peak in Africa?
June 8, 2020, 4:32 p.m.
Patience Muyambo
3 winning marketing strategies to help brands in the COVID-19 era
May 29, 2020, 4:26 p.m.
Team Insights
Consumer sentiment falls further as concerns of COVID-19 continue to affect economies in Africa
May 18, 2020, 1:59 p.m.
Team Insights
Consumer sentiment plunged to a record low as COVID-19 hits Africa
April 17, 2020, 1:12 p.m.
Team Insights
COVID-19 hits Africa - Tracking the impact on consumers and businesses
March 20, 2020, 1:10 p.m.
Team Insights
Africa's consumer confidence dropped in February over coronavirus concerns
March 12, 2020, 12:57 p.m.
Team Insights
One thousand questions and counting
Feb. 4, 2020, 12:29 p.m.
Team Insights
Wanted: Reliable data in Africa
Jan. 13, 2020, 12:08 p.m.
Team Insights
A Time Horizon Definition of the Middle Class in Africa
Jan. 3, 2020, 10:23 a.m.
Team Insights
Consumer confidence rose ahead of the holiday shopping in Africa
Jan. 3, 2020, 10:16 a.m.
Patience Muyambo
3 Ways To Boost Your Holiday Sales in Africa
Dec. 19, 2019, 2 p.m.
Team Insights
What the h*&#?
Dec. 11, 2019, 1 p.m.
Team Insights
Tanzania consumer confidence drops to it's lowest in 2019
Nov. 28, 2019, 1 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
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KASI Maps - Africa Strong Show at FIFA 2026
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The Landscape of Meat Retail in Africa
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Gen Z across Africa is showing up fresh, every single day.
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Kasi Report - The State of Consumers in Kenya 2025
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