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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Data Stories
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Davies Nyachieng'a
Inflation concerns cause consumer confidence to tumble at the start of 2022
March 5, 2022, 2:47 p.m.
Team Insights
Going into 2022, health and income are the main priorities for African consumers
March 4, 2022, 2:49 p.m.
Isha Raja
Health and wellness conscious consumer, an opportunity for brands in Tunisia
March 2, 2022, 2:52 p.m.
Sandra Beldine Otieno
Is financial freedom achievable to the newest faction of workers in Tanzania?
Feb. 28, 2022, 3 p.m.
Team Insights
Digital currency is about to change traditional banking
Feb. 25, 2022, 2:56 p.m.
Sandra Beldine Otieno
What Black History Month means for Black Businesses?
Feb. 18, 2022, 3:13 p.m.
Isha Raja
Quality and price are key purchase decision drivers for consumers in Africa
Feb. 18, 2022, 3:09 p.m.
Sandra Beldine Otieno
Despite Omicron, consumers look hopeful in Morocco
Feb. 16, 2022, 3:26 p.m.
Isha Raja
Online shopping is growing in Kenya and Jumia is leading the way
Feb. 11, 2022, 3:22 p.m.
Sandra Beldine Otieno
While Patriotism Trumps Football, Africans Expected Cameroon To Win It All
Feb. 4, 2022, 3:32 p.m.
Isha Raja
AFCON 2021 Sports Betting wins the marketing and branding trophy
Feb. 3, 2022, 3:36 p.m.
Isha Raja
AFCON brought economic prosperity but not much unity in Cameroon
Feb. 3, 2022, 3:06 p.m.
Sandra Beldine Otieno
Omicron poses double threat for brands
Jan. 28, 2022, 3:39 p.m.
Team Insight
Sustainability and Climate Change Efforts in Africa
Jan. 26, 2022, 3:42 p.m.
Isha Raja
Are Fintechs in Nigeria Scarier Than We Think?
Jan. 23, 2022, 3:45 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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