Team Insights
March 18, 2022
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The digitalization of media has changed the way that many access information around the world. This has made acquiring information much easier for a lot of people but what about traditional media? Is there a benefit to using traditional media as opposed to digital media in Africa?
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Consumers may discover providers through visibility, but they choose them based on performance and value
Connectivity is becoming a multi-service household need, mobile having greater reach and home internet commanding more spend
Africa is no longer debating whether connectivity matters, but how to make it meaningful and inclusive
