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Equity leads where financial journeys begin, while the greatest opportunity lies in capturing more value as those journeys mature.

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Finance
The Rise of Behavioral Intelligence in African Investing
Geo politics & Economics
From Price Shock to Structural Reallocation; How Inflation Has Reshaped Everyday Life in Tanzania
Geo politics & Economics
Africa enters a more cautious consumer phase in March as sentiment dips close to zero

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Isha Raja
Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Aug. 22, 2022, 2:25 p.m.
Isha Raja
Travelers in Algeria who consider Africa as a destination look for safety and friendliness
Aug. 16, 2022, 2:30 p.m.
Davies Nyachieng'a
Consumer sentiment reaches a new-year low to conclude the first half of 2022.
Aug. 15, 2022, 2:33 p.m.
Sandra Beldine Otieno
Consumers in Namibia are increasingly picking water over soft drinks
Aug. 11, 2022, 2:37 p.m.
Isha Raja
Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands
Aug. 8, 2022, 2:44 p.m.
Isha Raja
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Aug. 1, 2022, 2:49 p.m.
Isha Raja
Mozambican Millennials and Gen Z care more about cruelty free body care products
July 25, 2022, 3:08 p.m.
Sandra Beldine Otieno
Ethiopian brands need to be creative and proactive to retain customers amidst inflation
July 22, 2022, 3:15 p.m.
Sandra Beldine Otieno
Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
July 19, 2022, 3:20 p.m.
Team Insights
Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands in Africa
July 18, 2022, 12:36 p.m.
Isha Raja
Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
July 15, 2022, 12:42 p.m.
Sandra Beldine Otieno
For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
July 11, 2022, 12:47 p.m.
Sandra Beldine Otieno
Is inflation the ‘new pandemic’?
July 8, 2022, 12:52 p.m.
Isha Raja
The craft beer market is an exciting opportunity for local manufacturers in Africa
July 4, 2022, 12:56 p.m.
Isha Raja
Africans trust towards the G7 nations is low
June 30, 2022, 12:59 p.m.

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