Gen Zers and females driving alcohol demand in Ivory Coast while Baby Boomers drive demand in Kenya


According to the Kasi global consumer sentiment index, consumer outlook stabilized towards the end of 2022 with +13 points. In Ivory Coast, there was a 12-point increase, while in Kenya, there was a three-point increase. While Ivory Coast seems to have recovered from inflation faster, Kenya still lags as …

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