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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Sandra Beldine Otieno, MSc
Kenyan workers continue to shoulder a growing tax burden while reforms remain uncertain
Dec. 20, 2024, 1:33 p.m.
Paul Cheloti Mulongo
Ghana's beverage market shifts as tea surpasses coffee and overall demand dips in 2024
Dec. 18, 2024, 3 p.m.
Sandra Beldine Otieno, MSc
November shows a slight recovery in consumer confidence
Dec. 13, 2024, 4:13 p.m.
Yannick Lefang, Eng.
Africa’s digital awakening and the power of data to drive inclusive growth
Dec. 11, 2024, 4:51 p.m.
Sandra Beldine Otieno, MSc
Shaping Africa’s future with actionable and reliable data insights
Dec. 4, 2024, 2 p.m.
Paul Cheloti Mulongo
Kenyans blend traditional and digital media for holiday purchase decisions
Dec. 3, 2024, 5:06 p.m.
Sandra Beldine Otieno, MSc
Fluctuations in consumer confidence set the stage for a shift in Ghana’s leadership
Nov. 29, 2024, 8:24 p.m.
Sandra Beldine Otieno, MSc
Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Nov. 25, 2024, 10 a.m.
Claudine Linda Wa Nciko
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Nov. 22, 2024, 11 a.m.
Paul Cheloti Mulongo
South Africans turn to social media and authentic reviews for holiday shopping decisions
Nov. 21, 2024, 5:06 p.m.
Joy Muindi
Ivorian households shift spending towards durable food items
Nov. 20, 2024, 2:08 p.m.
Sandra Beldine Otieno, MSc
Consumer confidence falters in October
Nov. 18, 2024, 11 a.m.
Yannick Lefang, Eng.
Cultural insights, the missing piece in Africa’s data revolution
Nov. 15, 2024, 5 p.m.
Paul Cheloti Mulongo
Digital media maintains lead as a trusted information source in Nigeria
Nov. 7, 2024, 4:11 p.m.
Sandra Beldine Otieno, MSc
Kamala emerges as Africa’s favored choice for U.S. president, with Trump’s enduring appeal still resonating
Nov. 4, 2024, 3 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.

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