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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Sandra Beldine Otieno, MSc
Consumer confidence dips in February, breaking a three-month stability streak
March 14, 2025, 2:01 p.m.
Paul Cheloti Mulongo
Ghanaian relationships evolve in decision-making but remain tied to traditional gender roles
March 13, 2025, 3:30 p.m.
Catherine Kameja SCR®
Resilience Through Sustainability: The Future of Business in Africa and Beyond
March 7, 2025, 1:07 p.m.
Sandra Beldine Otieno, MSc
Money is reshaping relationships in Kenya in unexpected ways
March 3, 2025, 12:38 p.m.
Yannick Lefang, Eng.
Trudeau’s resignation signals political change with implications for Black Canadians and Africa
Feb. 28, 2025, 1:26 p.m.
Mercy Cyrus
Cameroonians appetite for staples and fresh produce grows while demand for proteins dips
Feb. 25, 2025, 3:05 p.m.
Claudine Linda Wa Nciko
Inflation is reshaping consumer choices in South Africa as spending priorities shift
Feb. 24, 2025, 1:35 p.m.
Sandra Beldine Otieno, MSc
January marks the third consecutive month of stable outlook
Feb. 14, 2025, 1:39 p.m.
Paul Cheloti Mulongo
Kenya’s demand for beer and champagne surges, fueled by Gen Z and male consumers
Feb. 13, 2025, 2:27 p.m.
Sandra Beldine Otieno, MSc
As inflationary pressures ease slightly, South African households still rely on borrowing to stay afloat
Feb. 6, 2025, 12:49 p.m.
Paul Cheloti Mulongo
Ivorians blend digital and traditional media for accurate, trusted information
Feb. 5, 2025, 11:30 a.m.
Mercy Cyrus
Homecare purchases in Ivory Coast reveal a shift toward convenience and deep-cleaning solutions
Feb. 4, 2025, 11:18 a.m.
Yannick Lefang, Eng.
From DEI to DYOT: Reclaiming Our Power and Prosperity
Feb. 3, 2025, 11:19 a.m.
Claudine Linda Wa Nciko
Cameroonian consumers prioritize budget-friendly protein choices as eggs lead purchases
Feb. 3, 2025, 10:42 a.m.
Mercy Cyrus
Inflation is reshaping financial habits in Nigeria as more households turn to borrowing
Jan. 30, 2025, 12:29 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
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