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Consumer confidence dips in July, ending three-month streak
Consumer confidence in Africa declined by 9 points in July as households grew more cautious and pulled back on spending. Financial pressure is shaping more restrained and deliberate decision-making.
Recent
Ugandans are loyal to beer but wine captures the biggest spend
Affordability anchors household spending decisions in Tanzania
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
June marks the third month of steady confidence uptick
Tanzanian consumers are balancing value and purpose in their food purchases
Food & Beverage
Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Brands & Marketing
Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
Tech & Telcom
Kenya’s H1 2025 telecom wallet reshuffle reveals new spending logic and growing pressure on brand loyalty
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Recent
Ugandans are loyal to beer but wine captures the biggest spend
Affordability anchors household spending decisions in Tanzania
Starlink’s Global Outage Reveals Fragility in Africa’s Connectivity Progress
June marks the third month of steady confidence uptick
Tanzanian consumers are balancing value and purpose in their food purchases
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Sandra Beldine Otieno
From Inflation Jitters to Optimism Surge: Is Tanzania Your Next Big Market? The Consumer Sentiment Index Tells All
March 18, 2024, 11 a.m.
Sandra Beldine Otieno
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Data and insights to redefine the marketing profession in Africa
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Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands in Africa
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Market Research For Startups
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Get weekly tips and updates to master Africa's largest consumer insights platform
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What Black History Month means for Black Businesses?
Feb. 18, 2022, 3:13 p.m.
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Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
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May 22, 2025, 8 a.m.
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June 28, 2024, 3 p.m.
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