Sandra Beldine Otieno, MSc
July 26, 2024
Share article
In the diverse retail landscape of Africa, understanding consumer behavior presents both challenges and opportunities. Africa's unique blend of formal and informal markets creates a complex environment for businesses. For retailers, the key to navigating this landscape lies in effectively leveraging both transactional and behavioral data to gain a …
4099 views
Share article
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
2027 planning shouldn't start with a forecast, it should start with a question
Main consumer trends impacting 2027 planning in Africa
