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Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
African travel is shifting as ambition and safety pull travelers between European prestige and growing local confidence. Yet limited regional awareness still holds back intra-African tourism.
Recent
One year on, the warning signs behind Kenya’s Gen Z protests are louder
Kenya’s food and beverage market enters H2 2025 defined by value over volume
Starlink in Africa: Two years later, the promise is visible but so are the cracks
Halfway through 2025, retail banking in Kenya is being reshaped by rising consumer power
Consumer sentiment holds its upward course in May
Finance
Financial knowledge gaps leave many Ugandans vulnerable to daily money challenges
Finance
Cameroonians weigh their options as income pressures spark a migration surge
Tech & Telcom
Mobile money outpaces fintech in Ghana’s digital finance
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Recent
One year on, the warning signs behind Kenya’s Gen Z protests are louder
Kenya’s food and beverage market enters H2 2025 defined by value over volume
Starlink in Africa: Two years later, the promise is visible but so are the cracks
Halfway through 2025, retail banking in Kenya is being reshaped by rising consumer power
Consumer sentiment holds its upward course in May
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Sandra Beldine Otieno
From Procrastination to Planning: Understanding Ugandan shoppers during this festive season
Nov. 23, 2023, 8:18 p.m.
Wilson Busaka
Black Friday Reigns Supreme: Tunisia's Holiday Shopping Trends Exposed
Sept. 8, 2023, 9 a.m.
Sandra Beldine Otieno
Brands in the personal and homecare space should harness the power of Millennials in Algeria.
June 30, 2023, 2 p.m.
Gloria Padua
4 ways of crafting a Winning Marketing Campaign for Beauty Products in Kenya: (Millennial Audience)
June 14, 2023, noon
Sandra Beldine Otieno
Consumers in Senegal love to smell good but not at all costs
Sept. 12, 2022, 1:21 p.m.
Sandra Beldine Otieno
Consumers in Namibia are increasingly picking water over soft drinks
Aug. 11, 2022, 2:37 p.m.
Isha Raja
Mozambican Millennials and Gen Z care more about cruelty free body care products
July 25, 2022, 3:08 p.m.
Sandra Beldine Otieno
Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
July 19, 2022, 3:20 p.m.
Sandra Beldine Otieno
For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
July 11, 2022, 12:47 p.m.
Isha Raja
The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
June 27, 2022, 12:59 p.m.
Sandra Beldine Otieno
Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
June 13, 2022, 1:17 p.m.
Sandra Beldine Otieno
For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
May 9, 2022, 1:48 p.m.
Sandra Beldine Otieno
Omicron poses double threat for brands
Jan. 28, 2022, 3:39 p.m.
Sandra Beldine Otieno
Retail in Ivory Coast: Fresh food not so fresh in Ivory Coast
Oct. 27, 2021, 10:28 a.m.
Team Insights
Netflix Is Staying Ahead of the Curve
June 22, 2021, 2:42 p.m.
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Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Paul Cheloti
Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact
Feb. 3, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Stock Exchange CEO Performance in Africa
Jan. 16, 2025, 4 p.m.
Sandra Beldine Otieno, MSc
Kasi Maps - ICS Election prediction
Dec. 19, 2024, 11 a.m.
Paul Cheloti
Kasi Maps - The Gen Z Migration Wave in Africa
Oct. 4, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - African Athletes Redefine Excellence at Paris 2024 Olympics
Aug. 13, 2024, 10 a.m.
Paul Cheloti
Kasi Maps - Danish Influence in Africa
July 12, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Singapore Influence in Africa
June 28, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Is Africa heading in the right direction?
June 14, 2024, 2 p.m.
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