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Hygiene has the demand, skin care, hair care and beauty have the momentum

Personal Hygiene remains the strongest demand pool in Personal Care. But Skin Care, Hair Care and Beauty are gaining ground.

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Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
Geo politics & Economics
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

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Team Insights
Benefits of Research Companies
April 28, 2021, 12:21 p.m.
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Tanzanian's Fearful of Global Pandemic as Country’s Leadership Rethinks its COVID-19 Strategy.
April 24, 2021, 12:03 p.m.
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Market Research Opportunities in Africa
April 19, 2021, 11:55 a.m.
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What is Consumer Confidence?
April 13, 2021, 11:47 a.m.
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Is culture a deciding factor when it comes to Covid-19 vaccine acceptance in Africa?
March 26, 2021, 11:39 a.m.
Team Insights
Obstacles in accessing Covid-19 vaccines cause consumer confidence to slide.
March 26, 2021, 11:29 a.m.
Team Insights
Fintech in Nigeria: Untapped opportunities emerging from the pandemic
March 23, 2021, 11:34 a.m.
Team Insights
Covid-19 and President's death dampen consumer confidence in Tanzania
March 19, 2021, 11 a.m.
Team Insights
How to do Market Research
March 18, 2021, 10:54 a.m.
Team Insights
One year of COVID-19: A data story to illustrate how African lives have changed during the pandemic
March 12, 2021, 10:45 a.m.
Team Insights
Top trends from the Holiday shopping tracker that will help brands in 2021
March 8, 2021, 10:42 a.m.
Team Insights
Consumer Confidence in Kenya pulled back in January, a first since the beginning of COVID-19.
March 5, 2021, 10:32 a.m.
Team Insights
Covid-19 Impact on Africa and China's Economy
March 4, 2021, 10:30 a.m.
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Kenya's Covid-19 Perception-Impact and Shifts.
March 4, 2021, 10:24 a.m.
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The Pros and Cons of Research Panels
Feb. 23, 2021, 10:13 a.m.

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