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Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
What Happens Between Consumer Intent and Purchase
What's changing beneath your customers, and why your tracker won't tell you
Main consumer trends impacting 2027 planning in Africa
Consumer confidence slowed in July as financial pressure keeps spending in check
Africans have heard of AfCFTA, are they ready for what comes next?
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
What Happens Between Consumer Intent and Purchase
What's changing beneath your customers, and why your tracker won't tell you
Main consumer trends impacting 2027 planning in Africa
Consumer confidence slowed in July as financial pressure keeps spending in check
Africans have heard of AfCFTA, are they ready for what comes next?
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Sandra Beldine Otieno, MSc
Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery
July 3, 2025, 4 p.m.
Sandra Beldine Otieno
Senegal's Travel Odyssey: Decoding the Wanderlust Patterns
Oct. 13, 2023, 9 a.m.
Catherine Wangari
Moving into the holiday season, safety and culture for Tanzanian travelers is key.
Aug. 25, 2023, 3 p.m.
Team Insights
Summer Traveling in Africa
Sept. 15, 2022, 1:11 p.m.
Isha Raja
57% of Zambians are curious about North Africa and 48% would like to visit the sub region
Aug. 29, 2022, 2:18 p.m.
Isha Raja
Travelers in Algeria who consider Africa as a destination look for safety and friendliness
Aug. 16, 2022, 2:30 p.m.
Team Insights
Africans find the travel ban by several European and American countries unfair
Jan. 15, 2022, 3:51 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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