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Africa's Consumer Confidence Slips Back Into Negative Territory in May

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H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
African consumers have shifted from pursuing wealth to pursuing financial resilience, creating a new expectation that banks should help them build financial wellbeing
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Sports

Africa Is Rising - How African Teams Are Shining at the World Cup

Geo politics & Economics

Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa

Finance

Equity leads where financial journeys begin, while the greatest opportunity lies in capturing more value as those journeys mature.

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Sandra Beldine Otieno, MSc

Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery

July 3, 2025, 4 p.m.

Sandra Beldine Otieno

Senegal's Travel Odyssey: Decoding the Wanderlust Patterns

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Moving into the holiday season, safety and culture for Tanzanian travelers is key.

Aug. 25, 2023, 3 p.m.

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Summer Traveling in Africa

Sept. 15, 2022, 1:11 p.m.

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57% of Zambians are curious about North Africa and 48% would like to visit the sub region

Aug. 29, 2022, 2:18 p.m.

Isha Raja

Travelers in Algeria who consider Africa as a destination look for safety and friendliness

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Africans find the travel ban by several European and American countries unfair

Jan. 15, 2022, 3:51 p.m.

Reports and Insights

Chris Ndugu

News and analysis

Featured insights

Africa's Consumer Confidence Slips Back Into Negative Territory in May

Recent

Africa Is Rising - How African Teams Are Shining at the World Cup

Assessment Of the Potential for Trade and Investment Exchanges Between Quebec and Africa

Equity leads where financial journeys begin, while the greatest opportunity lies in capturing more value as those journeys mature.

Recent

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Explore by industries

Ambition, familiarity, and trust are reshaping African travel into a story of confidence and rediscovery

Senegal's Travel Odyssey: Decoding the Wanderlust Patterns

Moving into the holiday season, safety and culture for Tanzanian travelers is key.

Summer Traveling in Africa

57% of Zambians are curious about North Africa and 48% would like to visit the sub region

Travelers in Algeria who consider Africa as a destination look for safety and friendliness

Africans find the travel ban by several European and American countries unfair

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Reports and Insights

KASI Maps - Africa Strong Show at FIFA 2026

Kasi Maps - The French Influence In Kenya

Who Actually Owns Crypto in Africa?

The Landscape of Meat Retail in Africa

Gen Z across Africa is showing up fresh, every single day.

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Kasi Maps - Sovereign Credit Ratings Coverage in Africa

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