Press Releases

Stay Updated with Kasi Insight: Your Source for the Latest News on Product Launches, Advancements, Recognitions and Awards

Planning to Win

How Data-Driven Decision Making Can Drive Success in Uncertain Time
Untitled design (70)

The Power of Data

As we approach the final quarter of 2024, businesses face a landscape filled with uncertainty. The key to navigating these challenges lies in data-driven decision-making. To support this, we are launching our "Plan to Win" campaign, a month-long initiative to empower businesses with the insights and strategies needed to end the year strong and prepare for a successful 2025.

In a world where uncertainty prevails, data-driven decisions can turn challenges into opportunities. By leveraging the right data, businesses can drive growth, enhance efficiency, and mitigate risks. As Africa's leading decision intelligence platform, Kasi Insight provides access to over 609 million people across 20+ African economies, offering unparalleled insights through high-frequency data and AI.

Untitled design (70)

Follow us on our social channels to learn how data can become your competitive advantage.

Free Trial

Offer! 30-Day Free Trial of Kasi Edge for Enhanced Market Insights in Africa
b2

Nairobi, Kenya – April 30, 2024 – Kasi Insight, announces a 30-day free trial of its flagship product, Kasi Edge. This trial, introduced due to high demand, offers businesses and market researchers an opportunity to explore a comprehensive suite of premium content in the form of research analysis, insight briefs, reports and maps designed to provide actionable insights to decision makers in businesses of all sizes.

b2

Take advantage of the 30-day free trial now to fully utilize Kasi Insight's extensive solution set

Awards

Kasi Insight shortlisted as 2017 Most Promising Startup Award finalists
worldsummit

Toronto, Canada – Sept 24, 2017 – With the World Angel Investment Summit just two weeks away, we are pleased to announce that Kasi Insight has been selected as a finalist for this year's Most Promising Startup. Our team will join other finalists for a day of education, one-on-one meetings with investors, and networking in Montreal, Quebec, on October 2nd to kick off our World Angel Investment Summit. In addition, this year's award is sponsored by Panache Ventures, which will be deploying their first $100,000 of investment at the event! #NACO Announcement

Quartz Recognition

Yannick Lefang is amongst Quartz Africa Innovators 2019
b2

Founder of Kasi Insight - Leading Decision Intelligence platform in Africa

As with previous years, the innovators have been chosen for their groundbreaking work, thought-leading initiatives, and creative approaches to problems. They are each exemplar of what’s possible when we take original approaches to solving big challenges.

One of the biggest issues in African business and economics is the lack of reliable, up-to-date data on African consumers. It has been the bane of international investors and major corporates looking to open shop on the continent. Yannick Lefang, has spent the last few years trying to build the most comprehensive products to tackle a challenge which is often under-appreciated by many Africa observers.

b2

MSRA Award

Kasi Insight study wins Best research paper award at the MSRA annual conference in Nairobi
b2

Nairobi, Kenya – Sept 06, 2016 - Kasi Insight's research paper titled "Building mobile apps that impact African consumers" won the Best Research Paper award at the Marketing & Social Research Association annual conference held in Nairobi today. The team is super proud and honoured by this achievement, awarded by a panel of experienced researchers and marketers

Our research has implications for mobile app agencies and marketers who are looking to tap into the massive app economy in Africa. In 2014, app developers earned $17 billion in direct revenue from the two major app stores and almost twice as much in-app advertising revenue. But behind the big headlines and numbers, the reality for most developers is not that glamorous, even in developed markets.