Stay Updated with Kasi Insight: Your Source for the Latest News on Product Launches, Advancements, Recognitions and Awards
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In a rapidly evolving world, businesses face an unprecedented mix of economic uncertainty, environmental crises, and social disruptions. These challenges test organizational resilience like never before, making long-term sustainability feel like walking a tightrope. However, great leaders recognize that short-term obstacles do not justify abandoning long-term goals. Instead, they reinforce the importance of resilience, adaptability, and a commitment to sustainable growth.
The Kasi Annual State of the Consumer Report explores key shifts shaping consumer behavior in Kenya, providing essential insights for businesses navigating a rapidly evolving market. This year’s report uncovers four major trends: Strategic Resilience, Holistic Vitality, Emerging Reality, and Eco-Powered Living. As financial priorities, wellness expectations, digital engagement, and sustainability demands shift, brands must adapt to meet new consumer needs. How are these trends shaping purchasing behavior, brand trust, and market opportunities? The report offers valuable data-driven insights to help businesses stay ahead and make informed decisions in 2025.
Kasi Insight, The Intelligence Africa Runs On, has joined the Uganda Marketers Society (UMS) as a corporate member, strengthening its commitment to empowering businesses with real-time consumer insights. With 120,000+ annual interviews across 21 African markets, Kasi Insight provides aggregated and trended data to help marketers and businesses navigate consumer behavior shifts, optimize strategies, and make informed decisions. This partnership will enhance access to actionable intelligence, supporting Ugandan businesses in driving growth, innovation, and customer engagement.
Kasi Insight's latest report, Hearts & Brands: The Power of Human Connection in Kenya, explores how evolving relationships, trust, and financial dynamics shape consumer behavior. The study uncovers key insights into love, communication, and decision-making, revealing how financial stability influences emotional connections and how shifting gender roles impact household responsibilities. With open communication emerging as the foundation of strong relationships, brands have a unique opportunity to align with consumers' evolving expectations. The report also highlights critical social challenges, such as gender-based violence, and the barriers preventing effective support.
Nairobi, 26 February 2025: Our new report Kenya’s Statutory Holidays A $2 Billion Opportunity to Boost GDP reveals that Africa loses over $28 billion in GDP annually due to the economic impact of statutory holidays. In Kenya alone, holiday-related slowdowns cost up to $1.69 billion per year, affecting key industries like finance, manufacturing, and construction. “Kenya must find a way to preserve its traditions while ensuring economic stability,” says Yannick Lefang, an economist and co-author of the study. “Other countries, such as Singapore, have successfully optimized their holiday structures to reduce productivity losses.”
November 20, 2024 – Nairobi, Kenya: "This collaboration marks a significant milestone in our mission to empower Africa through data-driven insights. By working with Strathmore University, we aim to nurture the next generation of data-savvy professionals and drive impactful change in society." ~ Yannick Lefang, CEO of Kasi Insight. The partnership focuses on three key areas: Data-Driven Research, Empowering Students & Faculty, and Boosting Entrepreneurship and Innovations
Nairobi, Kenya – April 30, 2024 – Kasi Insight, announces a 30-day free trial of its flagship product, Kasi Edge. This trial, introduced due to high demand, offers businesses and market researchers an opportunity to explore a comprehensive suite of premium content in the form of research analysis, insight briefs, reports and maps designed to provide actionable insights to decision makers in businesses of all sizes.
As we approach the final quarter of 2024, businesses face a landscape filled with uncertainty. The key to navigating these challenges lies in data-driven decision-making. To support this, we are launching our "Plan to Win" campaign, a month-long initiative to empower businesses with the insights and strategies needed to end the year strong and prepare for a successful 2025. In a world where uncertainty prevails, data-driven decisions can turn challenges into opportunities. By leveraging the right data, businesses can drive growth, enhance efficiency, and mitigate risks. As Africa's leading decision intelligence platform, Kasi Insight provides access to over 609 million people across 20+ African economies, offering unparalleled insights through high-frequency data and AI.
Founder of Kasi Insight - Leading Decision Intelligence platform in Africa As with previous years, the innovators have been chosen for their groundbreaking work, thought-leading initiatives, and creative approaches to problems. They are each exemplar of what’s possible when we take original approaches to solving big challenges. One of the biggest issues in African business and economics is the lack of reliable, up-to-date data on African consumers. It has been the bane of international investors and major corporates looking to open shop on the continent. Yannick Lefang, has spent the last few years trying to build the most comprehensive products to tackle a challenge which is often under-appreciated by many Africa observers.
Toronto, Canada – Sept 24, 2017 – With the World Angel Investment Summit just two weeks away, we are pleased to announce that Kasi Insight has been selected as a finalist for this year's Most Promising Startup. Our team will join other finalists for a day of education, one-on-one meetings with investors, and networking in Montreal, Quebec, on October 2nd to kick off our World Angel Investment Summit. In addition, this year's award is sponsored by Panache Ventures, which will be deploying their first $100,000 of investment at the event! #NACO Announcement
Nairobi, Kenya – Sept 06, 2016 - Kasi Insight's research paper titled "Building mobile apps that impact African consumers" won the Best Research Paper award at the Marketing & Social Research Association annual conference held in Nairobi today. The team is super proud and honoured by this achievement, awarded by a panel of experienced researchers and marketers Our research has implications for mobile app agencies and marketers who are looking to tap into the massive app economy in Africa. In 2014, app developers earned $17 billion in direct revenue from the two major app stores and almost twice as much in-app advertising revenue. But behind the big headlines and numbers, the reality for most developers is not that glamorous, even in developed markets.
